Better Linens Start With Better Cotton

It makes sense that the finest linens are made from the best cotton—but not all cotton is created equal. We’re thrilled to share that our new Percale bedding collection features 100% Supima® cotton, a rare, premium natural fiber renowned throughout the high-fashion industry for its strength and unparalleled softness.

Sheets that feel sumptuously soft and get softer after each wash? Yes, please.

Let’s Talk Linen

Premium linens create an experience, and understanding the difference in fibers can help you shape the bed of your dreams. Supima® cotton’s fibers average 1.5 inches, contributing to strength and softness, while ensuring greater comfort, longer color retention, and less pilling. The most common type of cotton grown around the world typically has a fiber length of only about 1 inch, producing yarns that are rougher and more likely to pill.

Supima® cotton is twice as strong as regular cotton and holds on to its brilliance over time, giving you many years of use. It is also inherently supple and more luxurious than traditional cottons because of the extra-long-staple fiber, making the sheets and pillowcases feel lavishly softer wash after wash.

Sheets With a Story

Supima® cotton is American-grown luxury. It is only grown in the USA and represents less than 1% of all cotton grown in the world, making Supima® an exceptional, exclusive natural fiber with an amazing heritage. 

The cotton is entirely traceable, right back to the approximately 500 family farms that grow it in California’s San Joaquin Valley, Arizona, New Mexico, and Texas. The Supima® family of cotton growers use some of the most technologically advanced agricultural processes available, setting environmental and ethical standards for cotton around the world. The growers’ land is their legacy and great care is taken to preserve the health of the soil and conserve the water that nourishes it.

Our Percale collection is also STANDARD 100 by OEKO-TEX® Certified, designating it as free from any harmful substances. 

Crafting Your Bedroom’s Look 

Linens enrich your entire bedroom experience, ensuring that the focal point of the room is both inspired and comforting. How to decide on which linens to choose?

If you are seeking a minimalistic or modern, crisp look, we suggest a more opaque linen like Percale. If you are going for a more pronounced luxurious aesthetic, we recommend linens that are especially shiny and rich with a noticeable sateen finish, like our Luxe collection

Either way, premium materials absolutely impact the bedding’s sensation and longevity. Knowing precisely what’s in your linens and where they come from is key to creating a truly special sleep experience.    

Experience the Percale collection today.

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