Towels are all about personal preference. Some people gravitate toward an ultra-decadent plush towel while others are looking for something lightweight to change out with the seasons. 

What says perfect towel to you? Want to recreate a luxurious spa experience at home? Or is the absorbency and quick dry time what’s most important? 

Each towel we offer has been thoughtfully designed to offer a range of characteristics. To help you decide, check out these collection categories: 

Fastest Drying

Quick-Dry Towels (Vidori) are ultra-soft, lightweight, absorbent, and quick drying—the combination just about everyone is looking for in a great towel. And it was crafted that way on purpose. Quick-Dry Vidori Towels are engineered with our exclusive, patented Centium Core Technology® to ensure strength without sacrificing softness. Special tandem twist yarns in the loops of the towel provide long-lasting softness without the shedding that can occur with other types of yarns. Plus, this towel also has a STANDARD 100 by OEKO-TEX® certification.

Customer feedback: “I love these towels! They are large and make you feel like you're wrapped up in luxury.”

Most Indulgent

Luxe Towels (Capitol) can be found in the White House and in many of the world’s most revered 5-star hotels. Luxe Towels feature a classic checkerboard trim detail and are 100% cotton. And, we are proud to say, are made in the U.S.A.

Customer feedback: “Elegant and simple luxurious feel. They are generously sized, thick and absorbent.”


Truthfully, all of our towels are a contender for this category, but Plush Towels (Lynova) are (like the name says) incredibly soft, plush, and absorbent. The elegant design brings a touch of luxury to any bathroom. The towels are made with 100% zero-twist cotton and have an environmentally-friendly STANDARD 100 by OEKO-TEX® certification. Plus, the innovative border and hem design reduces shrinkage and keeps towels looking like new. 

Customer feedback: “My towels feel like clouds. Love them!”

Lightest Weight

Our Mediterranean Towels have a contemporary striped design, but they are also lightweight, fast-drying, and made of 100% Turkish Cotton. Turkish Cotton is a premium long-fiber cotton grown exclusively in the Aegean Region. Over time, towels made with this type of cotton become even softer with each use.

Customer feedback: “Great experience! In humid conditions during the summer, I need fast drying towels… These are the perfect weight and dry fast.”

Most Affordable

Classic Cotton Towels are woven with extra-long staple cotton, which makes them incredibly soft and absorbent. The silver trim detail offers a classic yet modern touch. These towels also have a STANDARD 100 by OEKO-TEX® certification. Products labeled as third-party Oeko-Tex® certified are completely free from harmful chemicals and safe for human use.

Customer feedback: “So soft! Fell in love with these at a very nice hotel I stayed at. Had to throw all my old (towels) away.”

Most Versatile

This Waffle Towel enthusiast says it all: “These are awesome towels! I love how it has a waffle side and a plush side! The plush side is so soft and the towel is so, so, SO absorbent! I also love how these towels have a loop so you can hang them on a hook to dry. Overall these towels are so amazing!”

Thanks, Jessica S.! 

Most Stylish

Our Classic Bold Stripe Towels feature beautiful bold stripes and a yarn-dyed dobby detail. They are incredibly soft and absorbent, woven with extra-long staple cotton, and have the STANDARD 100 by OEKO-TEX® certification.

Customer feedback: “Love these towels. The texture absorbs moisture, dries you fast and wraps you in coziness.” 

Each towel collection is designed to deliver a unique experience. Find what’s right for you (link to: