80-Year-Old Brand Innovates Like a Digital Start-Up

As published in The Wall Street Journal.

Textiles manufacturer Standard Textile has a nearly 80-year history of selling its products, including sheets, towels, and fabrics, to institutional customers. Last year, the company launched a home division, selling its bedding and bath products directly to consumers via its website and retailers. To reach and engage this new audience, the division is relying on technology, customer insights, and partnerships. Read more >

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