Innovation

It’s What’s Inside That Counts

Here’s a not-so-secret: We don’t want you to buy more of our products. At least, not in the way so many other brands today do. We believe in the opposite of planned obsolescence, weaving innovation into everything we do so your linens last longer. We understand combining durability with our legendary performance luxury means fewer replacement orders, but it also means decreased energy, distribution and landfill usage. Because we believe in making things better, from the inside out. Whether it’s the materials we select, the techniques we use or the exceptional linens we craft, we’re always looking forward.

At Our C.O.R.E.

Did you know Standard Textile is the only U.S. company with a specialized focus on creating high-performance linens? Originally created for our hospitality partners, our home collections share the ingenuity of our C.O.R.E. (Concept. Operations. Results. Execution.) craftspeople, whose sole purpose is to create new concepts and explore new technologies. What does that have to do with luxury? Well, everything. For example, innovations such as Centium Core Technology keep towels extraordinarily soft and ensure our finest cotton threads are where they matter most — closest to your skin. It’s so different from anything else out there, we didn’t just give ourselves a pat on the back, we got a patent. 

Centium Core: A New Standard of Excellence

Introducing a one-of-a-kind luxury experience: Centium Core Technology. Developed by our own team of pioneers to deliver exceptional results, Centium Core Technology is an innovative weaving process that has no equal. And while you may find it in fine hotels, or even your own home, you won’t find it anywhere other than in Standard Textile terry and sheeting products. 

  • Custom-engineered
  • Luxurious texture
  • Superior product strength
  • Consistent high quality
  • Enhanced performance wash after wash
  • Extended product life

Forging Our Own Path

As a family company, we started small, and started right. Born in 1940, directly after The Great Depression, we knew the value of products made to last, that quality went hand in hand with luxury. We continue this commitment to our customers and ourselves. Our collaborative Global Institute for Innovation & Leadership in our hometown of Cincinnati, Ohio, paves the way for new advancements, discoveries and creative explorations. We work together as partners and people to improve our linens and enhance your experience with them.

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